Big Ten's First Adrenaline-Based Marketplace

REAL-TIME
NIL ENGAGEMENT.

Empowering athletes with the 0% Tax Principle. The first adrenaline-based marketplace for the Big Ten.

Join the Beta The Rata Difference

The Rata Difference

Zero-Tax

100% to the athlete. We believe in maximizing the value created by those on the field. No hidden fees, no middleman cuts.

Real-Time

Sub-second milestone drops. Witness the adrenaline of the game translate instantly into value with our cutting-edge tech stack.

Institutional Compliance

Automated NIL Go reporting. We handle the red tape so athletes and institutions can focus on performance and engagement.

Now Boarding

The Pilot Program

We're launching where the heart of college sports beats strongest. Our pilot phase focuses on the Power Corridor of the Big Ten.

1
Omaha, NE
2
Lincoln, NE
3
The I-80 Corridor
FALL 2026 Coming Soon
RATA
Boarding Pass
GATE
NE-01
Athlete Engagement
Omaha & Lincoln
Priority
0% TAX PILOT

The Foundation

Daniel Nash

Founder

[ Technical Lead ]

Engineering

[ Product Lead ]

Design

[ Ops Lead ]

Operations

Ready for the Kickoff?

Join the waitlist for the first adrenaline-based marketplace. Be the first to experience the 0% Tax Principle in action.